Social media is never going to be just an option for real estate agents. We all know that real estate industry has been embracing technology since social media has gained popularity. Real estate agents are now using it to build an audience and create a strong social media presence.
A lot of customers expect that businesses and establishment will get to respond when they contact them on social media. According to The Pew Research Center, there is 72 percent of all online U.S. adults who visit Facebook at least once a month. Want to know who is the largest group of homebuyers in this generation? It is none other than Millennials who spend a lot of time on social media.
If you’re still in doubt and don’t know how to use social media to start their social media marketing game, here are five easy steps for the real estate professionals.
- Create your Game Plan
With a lot of social media sites that you can use, you can simply create an account and start your posting. You can choose from Facebook, Instagram, Pinterest, and Snapchat. Having just one account or one social media sites for your real estate business is not enough. Create a plan on how you can stay focus and organized. Consistency is always the key when it comes to social media management.
- Pick and Choose
Use your resources and make best results. Make sure that you select the best social media sites that you can invest efforts and time. Always remember that in different social media sites, you can get different demographic according to the types of content that you’re going to create.
- Figure out how you can use Each Site Effectively
Social media sites have their unique “cultural mores” so you have to keep in mind that you can’t post the same content from the other social media account that you own. Let’s say this, for example, Pinterest is where people check out whenever they look for inspirations. Twitter is the best platform to share articles and create engagement. Instagram is the perfect pick when you want to show photos and gain followers. Keep in mind that people in social media are tired of selling promotions so find interesting topics aside from selling and promoting your brand.
- Social Media Management.
We have already mentioned that consistency is the key. Be careful with the way you manage social media. There are management tools that you can use to lessen your time posting and doing the exact same thing every day. Whenever you use other people’s content, make sure that you give them credits.
- Measurement
Social media is one of the best platforms to gain followers and turn them into customers. It’s all about how you handle it and how you measure its uses. If you’re going to measure your promotions’ statistics and audience manually, it can spend a lot of your time. Social media sites have their own analytics to help you track your account’s growth. Stay motivated with the results that you’re going to get!
Nowadays, social media is a strong and powerful tool to establish an online presence. Connect with your clients and build a stronger relationship! Social media is also fun to use as a marketing tool. Real estate agents are now using it to keep their real estate game on top and an opportunity to help people invest in real estate.
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